The Elements of Memory

What makes a thing memorable

How Your Brain Works

"Think of a banana! Did you see the word banana in your head? Almost certainly not! Most people saw the image of a banana!"

Our brains naturally think in images and associations rather than words. Sensory information - mostly visual - is how our brains typically process information. This fundamental observation is key to understanding memory techniques.

Trains of Thought and Associations

When you think of something (like "school"), it triggers associated memories - teachers, friends, experiences. Our brains think in these associative chains:

Mind maps visually represent this natural brain function, with central ideas branching out into associated concepts.

The Power of Imagination

Our brains remember things that are emotionally salient and distinctive:

Memory Exercise: The Story System

Let's use these principles to remember 8 items:

The Memory Story:

Part 1: Coffee Mug, Scissors, Spoon and Umbrella

In the heart of the city, a monstrous, evil pair of scissors stirs a colossal cup of coffee with an enormous spoon. The swirling liquid churns violently until it spills over, crashing onto the streets below, shattering the pavement and sweeping away unsuspecting civilians. Hundreds of people scramble for cover beneath a massive umbrella, huddling together in panic.

Part 2: Pen

Suddenly, the ground trembles. From deep underground, razor-sharp fountain pens burst upward, piercing through the asphalt and shooting toward the sky like missiles. They strike the towering coffee cup, puncturing its sides. Cracks spread rapidly before the cup shatters entirely, unleashing a tidal wave of steaming coffee that floods the city.

Part 3: Eyeglasses and Toothbrush

You barely have time to react before a scalding splash hits your face—and your eyeglasses. Blinded for a moment, you remember the oversized toothbrush tucked in your pocket. Without hesitation, you whip it out and scrub your eyeglasses clean.

Part 4: Towels

As you slip them back on, your vision clears just in time to witness a surreal sight—countless towels tumbling from the sky, drifting down like parachutes to soak up the disastrous spill.

Review Tip: If you miss an item, add more sensation, movement, or color to that part of the story.

Elements of Memory Summary

To make information memorable, incorporate these elements:

Imagination
Association
Exaggeration
Contraction
Order
Sequence
Number
Substitution
Touch
Smell
Sight
Hearing
Sexuality
Sensuality
Absurdity
Humor
Color
Rhythm
Movement
Taste
3D Images

Bonus Inspiration

Former world memory champion Ben Pridmore demonstrates these techniques in his music video "Scale It Back" with DJ Shadow. Watch it for motivation and to see memory techniques in action!

In the next lecture, we'll explore the "Link System" where we connect images in pairs using these memory elements.